This book offers a fresh, techno-marketing approach to SEO, authored by academic expert Dr. Karminder Ghuman and technical SEO specialist Raj Santra. It demystifies search principles and shows how to apply them in an AI-driven landscape where platforms like Google and Gemini act as intelligent gatekeepers.

Designed as a practical toolkit, the book provides hands-on exercises, tools, and real-world examples that help readers build effective SEO strategies. Organized into 10 structured steps, it guides learners from foundational concepts to advanced techniques, ensuring a clear, actionable pathway toward stronger visibility, sustainable organic growth, and competitive digital advantage.