Raj Kumar Santra
Raj Kumar Santra
CTO  •  ArthOne Fintech
Technologist · Educator · Author · Entrepreneur · Technical SEO Expert
+91 7505216214
raj.santra@bschoolbulls.com
Chandigarh, India
/rajsantra
www.rajsantra.in
vCard QR
Save Contact

Key Achievements: Secured funding from the Ministry of Electronics & IT, Govt. of India and Startup India Seed Fund Scheme  •  Founded SEO BrainBox — AI-powered platform enabling error-free technical SEO without any engineering support.

Objective

Dynamic and results-oriented professional with deep expertise in financial technology, Education Technology, higher education, IT operations, and AI-driven product development. Adept at building scalable technology solutions, fostering institutional partnerships, and leading digital transformation. Seeking to contribute through visionary leadership, technology integration, and strategic innovation.

Experience
Chief Technology Officer (CTO)
April 2026 – Present
ArthOne Fintech
  • Developing the complete P2P Lending operation system for partners, enabling seamless and compliant lending workflows.
  • Implementing digital marketing strategies to grow partner and investor base.
  • Developing AI-based software solutions to enhance investor and partner operational efficiency.
  • Driving end-to-end technology vision from architecture design to deployment.
Professor of Practice in Management
April 2025 – Present
BaBa Farid College of Engineering & Technology (School of Business)
  • Delivering management and technology-focused curriculum to engineering and business students.
Chief Technical Consultant
May 2025 – April 2026
FinDarts Finserv Private Limited
  • Led redevelopment of an AI-driven Financial Product Distribution Portal integrating BSE 2.0 APIs for B2B and B2C operations.
  • Developed end-to-end technology for Mutual Funds, PMS, AIF, and P2P Lending products.
  • Provided strategic digital marketing consultation for brand visibility and lead generation.
COO & CTO
2022 – Present
B School Bulls
  • Developed the architecture of an innovative Stock Market Simulator platform.
  • Engaged with Deans, Directors, Vice Chancellors, and university owners to build institutional partnerships.
  • Led digital marketing team specializing in SEO and analytics; delivered financial literacy workshops.
  • Helped B-Schools establish Business Labs and integrate experiential learning into curriculum.
Key Achievement: Secured funding from Ministry of Electronics & IT, Govt. of India, and the Startup India Seed Fund Scheme.
COO
2019 – 2022
ShippingKaro
  • Designed business strategy and conducted market analysis for logistics solutions.
  • Architected the portal including operational workflows, enhancing customer experience and efficiency.
Manager | Business Operations
2018 – 2019
Oyster Connect
  • Managed operations for TripAdvisor, coordinating with hotels to maintain accurate data and client satisfaction.
  • Recruited and supervised interns from various universities, monitored their performance, and compiled detailed client reports.
Experience (Continued)
Traction Engineer
May – July 2015
TRS  |  South Eastern Railway
  • Maintained and inspected WAP-4 electric locomotive engines in the Traction division, ensuring mechanical efficiency and performance standards.
System Engineer
July – Aug 2015
Mejia Thermal Power Station  |  Damodar Valley Corporation
  • Contributed to system design & maintenance projects, ensuring system reliability & efficiency.
Product Built – SEO BrainBox
SEO BrainBox
AI-Powered Technical SEO Automation Platform  •  seobrainbox.com
Compresses 130 Days of SEO Engineering into Under 3 Hours

From structuring technical SEO to auditing and fixing every technical SEO error automatically — even a non-coder can execute error-free technical SEO without taking help of an engineer. SEO BrainBox compresses months of developer effort into hours, making enterprise-grade SEO accessible to any business regardless of technical background.

Automated 24/7 Technical SEO Audits & Monitoring
Auto Schema Markup & Structured Data Generation
AI On-Page SEO & Meta Optimization
Dynamic Local SEO — 1 Template, 1,000+ Cities
Smart 404 Fallback & Redirect Handler
LLMs.txt for ChatGPT & Gemini AI Indexing
Auto XML Sitemap & WebP Image Optimization
GSC, GA4 & Bing Automated Reporting
AEO • GEO • RAO • AI-Powered Search Readiness  •  seobrainbox.com
Product Built – ShippingKaro
ShippingKaro
Logistics Aggregation Platform  •  shippingkaro.com
Unified Multi-Courier Shipping for E-Commerce & D2C Brands

A unified logistics aggregation platform designed to simplify shipping for e-commerce businesses and individual users. ShippingKaro enables users to seamlessly send shipments from their location to any destination through a single interface integrated with multiple courier partners — streamlining the entire shipping lifecycle from booking to delivery.

Multi-courier integration with real-time rate comparison
End-to-end shipment lifecycle management
Automated tracking & notifications system
Scalable architecture for high-volume logistics
Optimized for e-commerce sellers & D2C brands
Automated label generation & order booking
shippingkaro.com
Product Built – B School Bulls
B School Bulls
AI-Powered Stock Market Simulation & Experiential Learning Platform  •  bschoolbulls.com
Bridging the Gap Between Classroom Theory & Real Market Dynamics

An advanced stock market simulation platform designed specifically for MBA students and management learners to experience real-time market dynamics within a controlled academic environment. Empowers institutions to integrate experiential learning into their curriculum, helping students develop financial analysis skills and decision-making under simulated market conditions.

Real-time market simulation with dynamic price movements
Experiential learning aligned with MBA curriculum
Portfolio management & performance tracking
Institutional dashboard for faculty monitoring
Live data simulations & market sentiment analysis
Funded by Ministry of Electronics & IT, Govt. of India
bschoolbulls.com
Books Authored
SEO Mastery Play Book
ISBN-13: 978-93-7310-935-0
SEO Automation: Mastering AEO, GEO, & RAO — AI-Powered Future of Generative Search
ISBN: 978-93-7542-151-1
Key Achievements
  • Secured funding from the Ministry of Electronics & IT, Govt. of India, and the Startup India Seed Fund Scheme.
  • Founded SEO BrainBox — from structuring technical SEO to auditing and auto-fixing every error, even a non-coder can do complete technical SEO without any engineer's help.
  • Built ShippingKaro — a multi-courier logistics aggregation platform empowering e-commerce and D2C brands with real-time rate comparison and end-to-end shipment management.
  • Built B School Bulls — AI-powered stock market simulation platform deployed across MBA institutions, bridging the gap between theory and real market experience.
  • Spearheaded digital marketing campaigns significantly improving organizational outreach across multiple institutions.
  • Secured partnerships with top-tier universities and institutions across India.
  • Recognized for expertise in higher education innovation and IT-driven solutions.
  • Established Business Labs across various B-School campuses, integrating experiential learning into formal curriculum.
  • Delivered Digital Marketing, SEO, and Employability workshops at government and private universities.
  • Published 2 books on SEO and AI-powered search — plug-and-play model where readers scan a QR, download ready-to-use code, customize, and deploy instantly.
Technical Skills
Proficient in Google Analytics, SEO platforms, website architecture design, critical automation, and innovation application architecture development.
Digital marketing expert: end-to-end campaign strategy, performance marketing, SEO automation, and AI-driven growth engineering.
Portal design, IT systems architecture, BSE API integrations, and AI-based application development.
P2P Lending systems, Mutual Funds and financial product distribution platform development.
Strong analytical and problem-solving abilities in fintech product development and digital marketing strategy.
Education
Ph.D. in Experiential Learning (Pursuing)
IEC University, Himachal Pradesh
2023 – 2026
MBA in Finance and Operations
ICFAI Business School
2016 – 2018
B.Tech in Electrical Engineering
West Bengal University of Technology
2010 – 2014